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Humanity Plus vs Humanity Minus Companies- Which Are You?

By |Business Development|

Humanity Plus vs Humanity Minus Companies: Become an Extraordinary Future Company   There has been a shift in human consciousness that seems to be calling out the Humanity-Minus companies of the world, putting them on notice, and demanding that they be held accountable for their actions against humanity and the planet. More and more companies like Nestle and their practices are being brought to light. Big name media companies like the Huffington Post are publishing exposes designed to inform their audiences and wake up humanity. We’ll get to the list of Humanity Minus companies shortly…. …. First, let’s talk about you [...]

The Hollywood Story Formula That Sells Products, Brands, and YOU!

By |Content Marketing, Increase Conversions|

The Hollywood Storytelling Formula That Sells Products, Brands, and YOU!   We’re going to talk a little bit about copywriting and how to create gripping stories that people just can’t get enough of. Because those who TELL the stories rule the world. Even if you suck at it, your communication will be way better than it is today. A bad story is better than good information because our brain processes stories differently than it processes information.   When you give someone information, it goes to an area of the brain that files it away. It’s not always remembered. When you tell [...]

How To Structure a Growth Team For Your Companys Future

By |Business Development|

How To Structure a Growth Team For Your Company’s Future   Everything we do here at Conscious Mentor centers around this thing called the Customer Value Journey. It is designed to take prospects and customers from a complete cold lead, who knows nothing about us, our brand, or our products and services, and lead them through stages where we build strong relationships of trust, until they eventually become our biggest brand ambassadors.   The overall question we are always asking ourselves as a company at every stage is “How do we as a company take people who don’t know who we [...]

4 Components of a Well Branded Website

By |Design, Increase Conversions|

4 Components of a Well Branded Website   Before reading this, I encourage you to read Why Your Company Website Is Hurting Your Sales. If you don’t understand the psychology behind your customer’s buying process, then crafting a well branded website won’t matter. Honestly. If you have read the previous article, then let’s proceed…   Does Your Website Pass The Grunt Test?   If we took your website on a laptop and put it into the hands of a caveman, could that caveman answer 3 questions about your business within 5 seconds? If these questions can’t be answered in 5 seconds, [...]

Why Your Company Website Is Hurting Your Sales

By |Design, Increase Conversions|

Why Your Company Website Is Hurting Your Sales   The internet is constantly evolving and businesses must learn to evolve as well. Unfortunately, many local and small businesses are stuck in the past…. …. With incredibly outdated websites. Most marketing is a waste of most business’ money, even if it’s done well. Here’s why…. Most people know that they need a new website and they think that’s going to solve their problems and create new sales. So they go to a website designer and give them their new ideas. The designer lays out this beautiful new company website mockup that the [...]

The Social Success Cycle Are You Guilty of This?

By |Social Media Marketing|

The Social Success Cycle- Are You Guilty of This?   Are you guilty of it too? More marketers are…. … we all start out approaching social media marketing without a strategic game plan… … because you don’t know any better. I didn’t know any better when I started out. I mean, most marketers are told they need to have a presence on social media channels in order to increase brand awareness and create sales. But no one really hands you a strategy to approach social media marketing properly. Social media properties such as Facebook and Twitter are arguably the most important [...]

Are You Trying To Marry Your Prospect Too Soon?

By |Content Marketing, Customer Experience|

We have all done it. You have too. ... .... I mean, let's face it.... nothing is more scintilating than getting that new prospect or lead. And often times we are so excited by it, we try to rush them straight to a sale without taking them first through the stages of the customer value journey. It's the equivalent of proposing marriage the first time you see them. In the eyes of your prospect, you instantly become that creepy "I've got some candy for you little girl" stalker. Don't be THAT guy! We all want the sale. It's the one of [...]

6 simple ways to improve your content

By |Content Marketing|

6 Simple Ways to Improve Your Content To Make It More Consumable and Engaging   Let’s talk about content for a minute. We’ve already talked about the different stages of content in the marketing funnel. The TOFU, MOFU, and BOFU content types. Now, it’s time to talk about something more specific…   Specifically, how to make it more engaging to your audience. Because your content doesn’t just need to be good…… … it needs to be consumable. It needs to pull people through the content so they can get value and find the CTA’s (Call to Action) to your other products [...]

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