6 Things You Need to Sell Anything Online
Selling online can be difficult because you are relying solely on text, audio, or video to sell your products or services. These are all very important channels to effectively sell your product, however, the first step to a successful marketing campaign is having the ability to write compelling copy. When you couple this with amazing quality graphics, crystal clear audio and HD quality video, you have a winning combination.
With so many businesses coming online, it’s easy to gt lost in the sea of sameness.
The key to winning a customer’s business is to “stand out from the crowd” and “be different to beat the competition”.
Nowadays, everybody wants to be an entrepreneur, and with the resources available for our taking, WHY NOT?
In order to be awesome and stand out from the crowd if you plan on selling online, here are our Top Tips:
#1 Create an avatar on who you plan on selling to
Before you begin selling online create a list of the exact details of your perfect customer. If you are surveying your customers then this information will be readily available to you.
Example: Our avatar would be a 35 year old, single female, with a business or an idea of business, driven, passionate, motivated, wanting to learn about selling online.
This is the avatar that typically drives our content.
Once you have determined your customer avatar, picture how you would want to sell to these people. Research trends and what drives them to click and purchase.
#2 Write, write, write
Selling online can be difficult because you are relying solely on text, audio, or video. It is highly beneficial to learn how to write compelling copy. Learn at least the basics of copywriting.
Pick up a pen and start writing or start blogging to hone your writing skills.
Ask trusted friends and family to read your final copy and provide constructive criticism and ways you can improve.
#3 Research on ways to optimize your words.
People don’t want to read thousands upon thousands of words.
Most often, if your words are not optimized for optimal reading, your potential customer will have left your site by the fifth line of copy.
The headline is the ultimate punchline and must immediately grab the reader’s attention by reinstating why they clicked on your site in the first place.
#4 Master the Art of Storytelling
We live in a society where entertainment value is put above everything else. You must be able to convey your message in a way where people can relate to it.
“People don’t buy what you do, they buy why you do it” – Simon Sinek
Ensure that what you are selling isn’t just a product, but instead a product that’s made with passion, love, and something your customers really need, and they know they need. Doing this opens the mind for people to believe in your product and in you.
These are the steps to a good story:
– How you came about your product? (Basically YOUR story)
– What problem does it solve?
– Why should they buy from you?
– Testimonials from people who have bought from you (if applies)
– How can they apply it themselves?
These are basic questions that you can ask yourself to help you formulate a good story for your customers to buy what you are selling.
#5 Do not be afraid to venture into Audios and Videos
Don’t just limit yourself to just text/blogs. Content is king on the Internet so you will be catering to more audiences through a variety of channels to accomodate them.
When you are able to tap into more human senses, people are more engaged and can understand better what you are trying to convey to them.
Can your business use Podcasts or Video Sales Letters (VSLs). If you can find a way to implement these, you have immediately one-upped your competitors who have not.
VSLs can work wonders when you use text, audio and video to sell your products.
Customers have a better sense of trust for what you are selling which in turn improves your conversions.
This in turn reduces your Cost Per Action, which then increases your Revenues & Profits.
#6 Build a following
After getting all the channels set up, remember to build a list.
When you have a customer, ensure you have set up accounts on social media platforms like Facebook, Twitter, Google+, LinkedIn, Instagram, & Pinterest.
You should also be building a following by growing your email lists.
Ensure you are able to have frequent touchpoints with your customers to keep your brand in their minds.