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Home Version 3 2017-12-14T19:02:56+00:00

BOFU Content Is Not Japanese Rice

By |Content Marketing|

BOFU Bottom of Funnel Content Strategy   Finally, we’ve made it to the bottom of funnel content strategy. This is where we are acquiring customers and they are becoming repeat buyers by making higher dollar purchases from us. So the question becomes… How are we going to take people and convert them into higher ticket sales?   BOFU GOALS At this stage of the journey there are 5 goals that you can choose from for your content marketing strategy. Lead/ customer nurture Grow retargeting lists Maximize immediate customer value Increase retention Increase buyer frequency With lead/customer nurture, people are looking to [...]

MOFU Content Strategy That Works

By |Content Marketing|

MOFU Content Strategy In an earlier article we covered your TOFU content strategy in-depth. We talked about why content is important to your business. How we use it to not only create awareness for your brand, products, and services, but also to ultimately lower costs and increase revenues. Now we move into the Evaluation stage where we are looking to migrate people into different upsells and product lines. All of this happens after the initial conversion. At this stage our content strategy has to change and we have to develop new types of content for the middle of the funnel, because [...]

Content Marketing What and Why Businesses Need It

By |Content Marketing|

Content Marketing What and Why Businesses Need It   I used to think the same thing…. … why do I need to put so much effort into content marketing for my business? I mean, as a business owner my primary concern really boils down to 2 things: revenue and costs. Right? Well, yes, but content marketing actually helps to lower your costs of customer acquisition while increasing brand awareness, which in turn leads towards more sales and revenues for your company. So ultimately, we need to be thinking about how to connect what we are doing with content to revenue and [...]

Why Does Search engine optimization Take So Long

By |Online Marketing, SEO|

Why Does Search Engine Optimization Take So Long? Many frustrated business owners approach me with this very question again and again. It is a completely valid question, yet it’s one that is rarely answered to anyone’s satisfaction. Here is a detailed answer of why search engine optimization takes so long. The answer to this time-consuming process is all part of an assurance that your seo dollars are well spent.   Analyzing Your Competition Takes More Time Than You May Think Unless you are selling a product or service that is less than a month or two old, you will have competitors who are [...]

How Long Does SEO Take to Start Working

By |Online Marketing, SEO|

How Long Does SEO Really Take To Start Working? As the owner of a digital marketing firm I find there is no question I am asked more than “How long will it take to get me ranked #1 for my keywords?” The answer isn’t a simple one. The question itself is misguided and born from an understanding of the way seo once worked, but no longer does. NEW SEO vs OLD SEO Not so long ago the best strategy was to identify those golden keywords that were the most relevant to your business, received the most traffic, and weren’t very competitive. [...]

7 Reasons Why You Need Automatic Subscriptions

By |Customer Experience|

Why Automatic Customers and Subscriptions Are The Lifeline of Business Look around you and you”ll see that we live in a new economy. A subscriptions economy. Subscriptions are taking over the world! The fastest growing companies in the world today, from media (Netflix, Spotify) to e-commerce (Amazon) to SaS (Salesforce, Dropbox) are using subscription models. Recurring revenue models are the new norm. Well known companies like Amazon, Fortune Magazine, and Apple got the jump and started building their subscribers database years ago and leveraged their reach to build an unfair advantage. In just 6 months Apple Music reached 10 million subscribers [...]

How To Craft A Brilliant Guarantee With Risk Reversal

By |Customer Experience|

How To Craft A Brilliant Guarantee With “Risk Reversal Risk Reversal is like a Guarantee, but is far more powerful for your business than you can imagine. Choose a style of guarantee to boost your sales. What Is Risk Reversal? The concept of risk reversal is simple,but it requires YOU the business owner looking to close a sale, to identify the various reasons a potential customer would hesitate to buy. Then you must think of the little things that you can do to overcome those obstacles and objections. Risk Reversal is like a Guarantee, but far more powerful. It’s like a [...]

6 Things You Need to Start Selling Online

By |Customer Experience|

6 Things You Need to  Sell Anything Online Selling online can be difficult because you are relying solely on text, audio, or video to sell your products or services. These are all very important channels to effectively sell your product, however, the first step to a successful marketing campaign is having the ability to write compelling copy. When you couple this with amazing quality graphics, crystal clear audio and HD quality video, you have a winning combination. With so many businesses coming online, it’s easy to gt lost in the sea of sameness. The key to winning a customer’s business is [...]

Why Focusing on ROI Could Be a Big Mistake

By |Customer Experience|

Focusing on ROI Could Be Your #1 Mistake The most frequently asked question in marketing is “what’s the ROI?” ROI, or return on investment, is described as “the amount expressed as a percentage, that is earned on a company’s total capital calculated by dividing the total capital into earnings before interest, taxes,or dividends are paid.” Basically ROI is how much you make relative to your investment. Focusing on your ROI becomes tough, especially when you are trying to justify it over time. There is no ROI when you send a survey or ask your client a question so you can help them. [...]