Bofu Definition

/Tag: Bofu Definition

BOFU Content Is Not Japanese Rice

BOFU Bottom of Funnel Content Strategy   Finally, we’ve made it to the bottom of funnel content strategy. This is where we are acquiring customers and they are becoming repeat buyers by making higher dollar purchases from us. So the question becomes… How are we going to take people and convert them into higher ticket sales?   BOFU GOALS At this stage of the journey there are 5 goals that you can choose from for your content marketing strategy. Lead/ customer nurture Grow retargeting lists Maximize immediate customer value Increase retention [...]

By |2017-11-16T14:53:42+00:00|Content Marketing|2 Comments

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