Customer Lifetime Value Optimization

/Tag: Customer Lifetime Value Optimization

Are You Trying To Marry Your Prospect Too Soon?

We have all done it. You have too. ... .... I mean, let's face it.... nothing is more scintilating than getting that new prospect or lead. And often times we are so excited by it, we try to rush them straight to a sale without taking them first through the stages of the customer value journey. It's the equivalent of proposing marriage the first time you see them. In the eyes of your prospect, you instantly become that creepy "I've got some candy for you little girl" stalker. Don't be THAT [...]

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