60 Second Secret Gets You Ranked on YouTube & Google Page 1 in 5 Minutes
Here’s the situation today in 2018….
Everyone is looking towards building their businesses through organic traffic with places like Facebook. Well organic reach Facebook is dead!
Facebook no longer cares about helping you build your business for free. No one is seeing your posts in their feeds unless you’re paying for advertising. Facebook does not want to give anyone a free ride any longer. It only wants your money.
But organic reach is not dead on Youtube and Facebook because Google wants to partner with you.
They want your content, and to help you get ranked. They want to give you all the free traffic you can handle, if you follow a few simple rules.
Video Live Streaming Is the Future of Digital Marketing
By 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic, according to SmallBizTrends.
55% of people watch videos online everyday.
Almost 50% of internet users look for videos related to a product or service before visiting a store.
Online shoppers who view demos are 1.81x more likely to purchase than non-viewers (DMB Adobe)
4x as many customers would rather watch a video about a product than read about it. (Animoto)
And through video, if you’re a smart marketer, you can cash in on daily, recurring free traffic and sales!
Even if you’re a brick and mortar business with a small online presence, you have options.
You can use video to sell your existing products and services, or you can jump into ecommerce or affiliate marketing as an extra income stream and use the power of youtube to really crush it online.
Even if you’re completely new to Youtube and the world of live streaming, I’m going to walk you through the right way to cash in on this organic traffic beast.
Step 1 (of 3) Pick a Keyword
It’s not about keywords…… when it comes to Youtube….. it’s about picking the BEST easy, win keywords…
The low-competition + easy-rank keywords.
Why You Can’t Bank on Google’s Keyword Planner Tool
I’m going to be straight up with you here….
A lot of the data in the keyword planner tool is just smoke & mirrors.
It’s not an accurate reflection of actual search volume and if you follow its advice, you are bound to lose the seo game.
While the keyword planner tool tells you that no one is looking for certain keywords, and no one is bidding on those golden keywords of yours….. we’ve found that those keywords are often your top converting keywords.
These are the search terms with high intent to buy!
My advice is don’t pay for keyword tools… especially if your intent is to use Youtube.
Use Youtube Auto Suggest to find your high search volume keywords.
Those keywords are not random. Youtube is showing you, from top to bottom, the money keywords. From the top of the list down, are the most relevant, highly searched, high-volume keywords on YouTube.
And since your market is ON YOUTUBE…. take the data they give you!
These are very powerful keywords. You don’t need to know what the search volume is- it tells you, ‘these first 5 keywords are the most highly searched, high volume keywords related to the search term.’
Copy those search terms down and then repeat the process for your main keyword in this manner:
and go through until z.
This gives you the BEST keywords. Just get rid of the ones that don’t make sense for your product or service.
You will end up with dozens of keywords that you won’t find in the keyword planner, or in any other keyword tool.
Step 2 Test Using IRPH (Instant Rank Placeholders)
Can You Rank on Page 1 of Google and YouTube for Certain Keywords?
The quick answer is Yes.
But before you create the video, you want to make sure that you can rank on page 1 for certain keywords.
Imagine if you knew ahead of time where you would rank on Youtube & Google for a certain keyword…..
I’m sure you’ve heard of the Live Stream platform, but I guarantee no one has shown you how to tweak and use the platform properly.
The platform is YouTube Live.
Does live streaming on YouTube affect SEO?
Yes. It’s huge!
Live streaming triggers something in YouTube’s search algorithm that just makes it go bonkers… in a good way.
So does Google- if not more so.
Because Google owns Youtube, Google has made it clear that live streaming is the direction they’re moving in.
And when you use live streaming, you get top shelf priority treatment, and top shelf rankings.
And you can use the power of live streaming WITHOUT you having to be on camera.
Here’s how we do it…..
Take your top 5 keywords for your product or service.
Go to Youtube Live on the top right hand corner of your account.
Click on Live Streaming -> Events
Click on “New Live Event” up in the top right corner.
Take your first keyword and put only the keyword into the “Title” section. Then put that same keyword 3x into the “Description” area and once again in the “Tags” section. Leave everything else alone for now.
Click on “Advanced Settings”
the only thing you want to touch in this area right now is “Video Language”. Make sure it’s set to “English”.
Then click “Create Event”.
It’s going to ask you for a video thumbnail image. Images are eye-candy and get people clicking on your video before it even goes live.
Check off “Single Stream Key” and save changes.
Repeat this process with your next top 4 keywords.
This isn’t a hard process. Because you are using the IRPH (instant ranking place holders), you are getting results in advance before you invest the time and money creating content.
Why should you bother with going through this process?
Video thumbnails are now a big bar right across the top of the Google search results. Now, before you even see the websites that are ranked, they’re buried underneath these video results.
Now, we’re getting top-shelf results.
People can’t ignore the big play button. We are psychologically trained to click on the play button, and a blue hyperlink. We’re getting more eyeballs and attention for ANY product or service that you’re trying to promote…. provided you follow these simple steps.
Do These Rankings Stick Long Term?
Once you’ve turned your live event place holder into an actual video, your rankings stick and increase because people are clicking on the video, watching it, and engaging with it. Those are HUGE ranking signals to Youtube and Google.
This isn’t a miracle pill that fades away.
We are giving Youtube and Google exactly what they want in their own playground.
Step 3 Check Your Rankings & Upload Video
Give it about 2 hours or so, or check back in a few hours. Look at the stats for the video placeholders and pick your highest ranked IRPH test and turn that into a video as quickly as possible.
You don’t need to be live and in front of the camera. You can upload a pre-recorded video and use that as well. Make sure it’s a MP4 video file. Make sure you name the video with your main keyword.
Once you’ve uploaded the video, start optimizing your new event for better rankings.
Optimize the title: Use your main keyword (the one that got you the highest rankings) in your title and create a eye-catching title for your video. You have 70 characters (including spaces).
Optimize the Description: Youtube gives you 5,000 characters to use for your description. Within the first sentence of your description make sure to include your primary keyword. Make that first line juicy and benefit rich as it’s not only being used to attract eyeballs on Youtube, it’s also being used in the Google search results.
Directly after your first sentence, include a link back to your site or wherever your Call to Action is intending to send them.
Now, within the rest of your description, make sure you use the remaining top 4 keywords you chose using the Youtube autosuggest feature back in step 1. Create a benefit rich video description around those keywords.
Inside the description area you can also add:
List of social media profiles
Website info & link
Contact Info (email address, etc)
2nd call to action
Tags: make sure to include all 5 of your top keywords in the tag section, with your primary keyword being the first one.
Save your information and you are golden. Now, not only will you have a powerfully optimized ‘live event’ that will get you ranked at the top of page 1- you will now be able to capitalize on huge amounts of organic video traffic heading back to your website for your products and services.